Independent minds. Dependent on coffee.No gurus. Just grievances.Correspondence, eventually
A giant shouting approver looms over exhausted designers and marked-up layouts

The brainstorm has elected the loudest person

The best idea could not get a word in, so it has gone back to its desk.

An imaginary team is generating ideas at speed. One person supplies most of the speed and all of the volume. The meeting notes describe this as collective enthusiasm.

A quick discussion can produce energy, but it is a poor test of who has thought most carefully. Give people the question before the session and a few quiet minutes to write independently.

Separate gathering possibilities from choosing them. If every unfinished suggestion receives an immediate verdict, people may stop sharing anything that needs explanation.

When you compare ideas, use the brief rather than the confidence of the person presenting. Ask quieter contributors whether they want to add context; do not turn participation into another performance they have to endure.

Record promising options that need development, then assign a next step. An idea should not vanish because its author failed to deliver a memorable hand gesture.

The loud person may still have an excellent suggestion. It will survive being evaluated at a normal speaking volume.

About this dispatch

Original satire and opinion from The Revision Cult. Invented office scenes illustrate familiar creative-work dilemmas; they are not accounts of named clients.

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