The texture pack is distressed. So is the designer

A torn edge appears. Then another. Someone adds photocopier noise until the headline resembles evidence recovered from a pond.

Rough texture can give a piece character. It can also become a surface treatment applied to compensate for an idea that has not arrived. A distressed rectangle is still a rectangle with a meeting to attend.

Ask what the material contributes. Does it suggest handling, cheap reproduction, a particular setting? If the answer is only “it looks less digital,” try a version without it and see what remains.

Make a physical sample when the project allows. Fold paper, scan a mark or print something on an imperfect machine. The result may contain a useful surprise that a preset would not have offered. Keep text legible at the final size.

Using generated imagery? Be honest about the process. An invented coffee stain is not proof that a human spent three sleepless nights making the work.

There is no prize for damaging the file beyond the point where anyone can read the message.