We made the logo green. The planet remains unconvinced

In this fictional brand workshop, the environmental claim is still being investigated. The palette, however, is already forest green.

Visual cues can suggest a claim before anyone writes it down. A leaf and a recycled-paper texture may leave people with an impression the product team cannot support. The designer needs to ask what the organisation can actually substantiate.

Get the specific claim and its evidence from the responsible team. Understand what it covers and what it does not. If the improvement applies to packaging, the design should not imply that every aspect of the business has been transformed.

Use language the audience can understand without a scavenger hunt through tiny qualifications. Have the appropriate reviewers check the final communication, including imagery. A careful sentence can be undermined by a heroic visual promise.

Sometimes the most useful creative contribution is a question asked before the presentation gets beautiful.

A green logo may be a perfectly good logo. It does not photosynthesise, and it cannot provide documentation on the company's behalf.